CALTY Design Research Celebrates 50 Years of Toyota Innovation and Creativity in the U S.
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When CALTY decided to expand and relocate, it didn't go far, moving down the coast to Newport Beach in 1978. That same year, CALTY's first production car design, the second-generation Celica, became a global hit and the designers haven't looked back since. “California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired CALTY to create innovative designs and establish new trends,” said Kevin Hunter, president of CALTY Design Research. Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The new studio was deliberately kept quiet, allowing it to develop a unique identity and provide fresh, creative inspiration to Toyota’s global design headquarters in Japan.
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It featured gullwing doors and a swing arm steering wheel that could accommodate either left- or right-hand drive. It also worked on some designs that didn’t make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY’s intent was to take the Supra in the direction of a “pure sports car,” rather than continue with the previous models’ Grand Touring character.
CALTY Newest Concept – The Baby Lunar Cruiser
They gave it a long hood and a linear bulge so the engine bay could accommodate a large inline-6 engine. It also worked on some designs that didn't make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY's intent was to take the Supra in the direction of a "pure sports car," rather than continue with the previous models' Grand Touring character. There was plenty of excitement within the design development teams who were given full freedom to push the envelope of artistic process and pure creativity in ways that had not been allowed in major studios at the time.
Toyota Motor Manufacturing, Texas (TMMTX)
As the automotive industry shifts toward an electrified future, CALTY will continue to lead the space with innovative vehicles such as the 2021 Lexus Electrified Sport concept. CALTY’s most recent production designs, the highly anticipated 2024 Land Cruiser and the 2024 Tacoma, showcase their commitment to moving forward and embracing new technology while still remaining authentic to the brand’s heritage DNA. CALTY's most recent production designs, the highly anticipated 2024 Land Cruiser and the 2024 Tacoma, showcase their commitment to moving forward and embracing new technology while still remaining authentic to the brand's heritage DNA. About CALTY Design ResearchCALTY designs innovative Toyota and Lexus mobility concepts and production vehicles for the North American and global markets. Headquartered in Newport Beach, Calif., CALTY also has a satellite design studio located in Ann Arbor, Mich. that focuses on North American production design. CALTY was founded in 1973 in Southern California by Toyota, the first automotive company to recognize the importance of "California car culture" and its powerful influence on national trends.
Recently, CALTY has been credited with design contributions on the production versions of the 2018 Lexus LC500, 2020 Toyota Supra, 2023 Toyota Tundra, 2024 Toyota Tacoma and 2024 Toyota Land Cruiser. CALTY has also created numerous motor show concept vehicles, including the 2012 Lexus LF-LC, 2014 Toyota FT-1, 2017 Concept-i and 2021 Lexus Electrified Sport. The Oakland, California studio called the Toyota Innovation Hub focuses on improving the human mobility experience. Calty Design Research has contributed to the design of 55 production models – from the 1978 Celica to the 1997 Prius and on to the 2021 Sienna. With more than 100 team members and a $7.9 million investment, Calty designers have helped to create over 125 production, concept and NASCAR vehicles.
"California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired CALTY to create innovative designs and establish new trends," said Kevin Hunter, president of CALTY Design Research. California Dreamin'Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The new studio was deliberately kept quiet, allowing it to develop a unique identity and provide fresh, creative inspiration to Toyota's global design headquarters in Japan. CALTY is always thinking about what’s next, so it’s no surprise that its latest creation was inspired by a vehicle built to drive on the moon. The Baby Lunar Cruiser (BLC) blends design cues from the original FJ40 Land Cruiser with the futuristic capabilities of an interplanetary exploration vehicle.
Toyota Battery Manufacturing, North Carolina (TBMNC)
Based in Plano, Texas, Toyota Motor Sales, U.S.A. Inc. (TMS) supports nearly 1,500 Toyota and Lexus dealerships in the U.S., ensuring that the needs of both driver and dealer are accommodated throughout the sales process. Home › News Releases › CALTY Design Research celebrates 50 years of Toyota innovation and creativity in the U.S. For more information about CALTY Design Research's 50th anniversary celebration and their extraordinary design legacy, please visit CALTY even went so far as to build a one-fifth scale model that was shown to executives from TMC for review.
By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options. The initial years at CALTY under studio chief, Executive Vice President Mamoru Yaegashi were used primarily for conducting research on future trends in design. When CALTY decided to expand and relocate, it didn’t go far, moving down the coast to Newport Beach in 1978. That same year, CALTY’s first production car design, the second-generation Celica, became a global hit and the designers haven’t looked back since. Five Decades of Daring DesignsThroughout the decades, CALTY's direction and role evolved alongside Toyota's growth.
CALTY still indulged its wild side at this time, however, with concepts like the Scion NYC, which explored future transportation trends in big cities. We're always looking for ways to do things better, and that begins with engineering and manufacturing. Throughout North America, tens of thousands of our team members continually strive to improve not just our cars but everything we do.
They also enlarged the functional elements—wheels, engine, rear spoiler, door handles, mirror mount—to heighten the Supra’s already distinct DNA. You can see traces of CALTY’s advanced concept model in TMC’s production version of the fourth-generation car, which was introduced in 1993. They also enlarged the functional elements—wheels, engine, rear spoiler, door handles, mirror mount—to heighten the Supra's already distinct DNA. You can see traces of CALTY's advanced concept model in TMC's production version of the fourth-generation car, which was introduced in 1993. A couple years later, a second mid-engine sports car concept was not only designed, but built in house by CALTY out of fiberglass reinforced plastic (FRP).
Heritage cues include a "TOYOTA" script grille up front, complete with a full array of cameras and lidar/radar sensors, and a split tailgate configuration in back. Today marks a glimpse into the future with the surprise reveal of the Toyota Baby Lunar Cruiser (BLC) concept. Built to conquer rugged terrain on Earth and beyond, BLC embodies a unique mix of adaptive technology and heritage design cues from the original FJ40 Land Cruiser. Located throughout North America are thousands of Toyota’s highly skilled and dedicated production and support employees producing component parts and assembling vehicles, all with precision, innovative focus and a customer-first mindset.
Toyota's Calty Design Research Studio Reveals Never-Before-Seen Concepts From The Past - CarBuzz
Toyota's Calty Design Research Studio Reveals Never-Before-Seen Concepts From The Past.
Posted: Mon, 04 Dec 2023 08:00:00 GMT [source]
BLC draws inspiration from the real Lunar Cruiser being developed by the Japanese Aerospace Exploration Agency (JAXA) and Toyota. CALTY’s designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California. CALTY Newest Concept – The Baby Lunar CruiserCALTY is always thinking about what's next, so it's no surprise that its latest creation was inspired by a vehicle built to drive on the moon. CALTY's designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California.
Our Future Truck North America online event brings together more than 1,000 stakeholders to discuss the business models, technologies and trends shaping the future of trucking. "As we continue our journey from the automotive era into the mobility era, there is one thing I feel I can say for sure," says Simon Humphries, Toyota Motor Corporation Chief Branding Officer and Head of Design. Every vehicle sold in the U.S. depends upon this extensive network of dedicated professionals who align sales and marketing resources for our dealers nationwide.
True to their innovative spirit, CALTY’s creative teams are continually exploring new ways to integrate technology and movement into future mobility solutions. From sports cars to trucks to BEVs, CALTY has left an indelible mark on the automotive landscape, showcasing their design prowess and passion for driving excellence. True to their innovative spirit, CALTY's creative teams are continually exploring new ways to integrate technology and movement into future mobility solutions.
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