CALTY Design Research Celebrates 50 Years of Toyota Innovation and Creativity in the U S.
Table Of Content Helping millions of people drive our quality vehicles home CALTY Newest Concept – The Baby Lunar Cruiser Toyota Motor Manufacturing, Texas (TMMTX) “Our goal is to help stakeholders understand the future of mobility.” Design, Research & Development Toyota Battery Manufacturing, North Carolina (TBMNC) When CALTY decided to expand and relocate, it didn't go far, moving down the coast to Newport Beach in 1978. That same year, CALTY's first production car design, the second-generation Celica, became a global hit and the designers haven't looked back since. “California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired CALTY to create innovative designs and establish new trends,” said Kevin Hunter, president of CALTY Design Research. Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The new studio was deliberately kept quiet, allowi...